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Keywords

Keep the keyword. Change the page it points at.

Keep the keyword list. Point it at a page that answers the question in the first paragraph, without a second site for chat.

By Found. Updated 22 September 2026.

"Warehouse software for a mid-market team" is still a phrase people type. "What warehouse software should a 200-person team use?" is the same intent said out loud. You do not need a search strategy and a separate chat strategy. You need one page where the phrase and the question are the same piece of writing.

Do not throw out the query list

A query list is evidence of language. It is not a pile of slots you have to occupy. Keep the phrases buyers use for the category, the comparison, the price, and the job they are trying to finish. Drop the phrases that are your campaign talking to itself, the lines that would still fit if a rival pasted them on. "Warehouse software for a 200-person team" might be the buyer talking. Keep that one.

Check search console, the words on sales calls, and the words already on your pricing page. Do not invent a second vocabulary because the reader might be a model. Found's own public phrases are dull on purpose: AI visibility score, free Found Score, $49 launch price, regular price $199, one URL. They match the questions that reach hello@foundranking.com.

Put the answer above the explanation

The older pattern was a long post that placed the keyword in the title, the first sentence, a subheading, and the close. Readers learned to scroll past the warm-up. A compressed answer has little use for a warm-up. It keeps a clean statement, or it cites a page that starts with one.

Here is the outline we would publish for Harborline. The company is fictional. Copy the order, not the brand.

  1. Title: Warehouse software for a 200-person team | Harborline
  2. H1: What warehouse software should a 200-person team use?
  3. First paragraph: who it is for, who it is not for, and the starting price.
  4. Next heading: the three jobs a 200-person warehouse has. Not a tour of ten features.
  5. Next heading: what it costs, copied so it cannot drift from the pricing page.
  6. Next heading: when Harborline is the wrong pick. A three-site network. A team that needs route planning. A company looking for a free tool.

Written out, the opening is this, and then the page can explain: Harborline is warehouse software for a team of about 200 people running one site. It is the wrong product if you run three sites, if you need route planning, or if you want a free tool. Implementation is six weeks. The price on the pricing page starts at $2,400 a month.

Do not publish a second URL that repeats those sentences for a chat box. The two copies split whatever links you earn, and they drift the first week someone edits only one. Found keeps one public price for the report, on pricing, for the same reason: $49 launch price, regular price $199, not a second figure buried in a post.

The keyword sits in the title and once in the opening, as ordinary English. It does not need to appear in every heading. Repeating it was how pages used to strain for a rank. It is also how a page becomes unpleasant to quote.

Stuffing has a new costume

One costume is a block of questions that restate one sentence with the keyword moved around. Five questions with one answer are one question. Publish that one. People can see the shuffle. A careful model can see it too.

Another costume is a paragraph that defines a term the buyer already knows, then defines it again. Cut the definition unless your buyer is new to the word. If you need a source, link it. When these notes cite a weight, they link the scoring methodology instead of treating the weight as common knowledge.

One page can serve both shelves

Ordinary search can rank the outline above because the query is the subject and the page is not a thin doorway. An answer can quote it if the first paragraph passes the lift test in Write the sentence you want quoted. If you feel pressure to publish a separate version for chat, the opening is usually atmosphere. Fix that opening, and keep the keyword on the same URL.

  • One URL for the query and the spoken question.
  • The answer in the first paragraph, before the story of the company.
  • The same price on this page and on the pricing page.
  • One heading that says when you are the wrong vendor.

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