What to write
Five pages to publish before you start a blog
Publish five pages before a blog: homepage, price, about, one buyer question, and a dated index. Generic posts can wait.
By Found. Updated 22 September 2026.
The default plan is a blog. Two posts a week, phrases from a spreadsheet, drafts from a model, a calendar that looks occupied. That plan makes pages nobody asked to read. If the site is thin, publish five pages first. A blog is page six, and only when you have a result, a correction, or a question a customer asked twice.
1. A homepage that names the category and the customer
The homepage has one job. A stranger should be able to say what you sell and who it is for after reading the first screen. "We partner with ambitious teams" does not do that job. "Harborline is warehouse software for operators running one site and 50 to 500 staff" does. Harborline is an example we made up.
Put the company name in the title and in the H1. Found's entity-clarity pillar is 16 of 100 points, and it scores a title, an H1, agreement between them, and organization markup. The human version of the same test needs no rubric. If the browser tab says "Home" and the heading says "Welcome," you are asking to be skipped.
2. A pricing page with one public number
Hide the price only when it is genuinely custom, and say so in a sentence. Otherwise publish a starting figure, a named package, or a clear "from" price. Link it in the header. A price that lives only in the footer is easy for a buyer to miss.
Our scorecard looks for a pricing, plans, or collections link because a cited answer prefers a number to a mood. Your reason should be plainer than our rubric. The buyer asked what it costs. Answer on a URL you can send without a sales call. Found's own answer is on pricing: the score is free, and the report is $49 at the launch price. The regular price is $199.
3. About, contact, and a person
Trust pages feel dull until they are missing. About, a contact method, and a privacy or terms page are how a stranger decides you are a firm and not a one-page ad. A team or careers link is how they decide a person works there. On Found, those links are in the footer, the site is HTTPS, and the about page says who the product is for and who it is not for.
Write About as facts. Where you operate. Who started it. What you will not take on. A few years on a timeline beat a paragraph about passion. If you have no team page yet, do not invent one. A named contact and a real mailbox are enough to start. Ours is hello@foundranking.com.
4. One page shaped like the buyer's question
Pick one question you want to be the answer to, not a list of ten. For the Harborline example it might be "What warehouse software should a 200-person team use?" The H1 can be that question, or a direct answer that includes those words. The first paragraph answers it, including the cases where the honest reply is "not this product."
That page should be able to rank in ordinary search and be liftable in an answer. Do not write a second, quieter version and label it for AI. How the keyword and the question share one outline is in Keep the keyword. Change the page it points at.
5. A dated index of a few pieces you can defend
After those four, an index beats a stream of posts. Title, date, one sentence, a link. Three pieces is a respectable start. Each piece needs a list and at least one claim that would turn false if a competitor pasted the page onto their domain. Change the date when you change the words, not when you redeploy.
You are on one of those pieces. The Learn index lists five notes, each dated 22 September 2026. We would rather add a sixth next season than post every Tuesday to keep a streak.
When a blog post is earned
Write a post when one of these is true. If a draft fits none of them, it is not a post yet. It might be a line you still owe the homepage.
- You have a result with a number and a scope, such as twelve sites in one quarter, not a mood.
- You changed the product in a way a buyer would notice, including the price.
- You need to correct a claim you used to make.
- Support has answered the same question twice this month, and you can write the answer down.